Your go-everywhere, do-everything bag. From cofffee to cocktails, Toby Bag is a stylish everyday bag with a story - a quiet reminder to Live Like a Cat.
Pick Your Vibe
“Five More Minutes” - For highly justified snoozing
"Yes, But Coffee First" - Before personality begins
"Quiet Growth" - For slow little victories
"Do Not Disturb" - A bag with boundaries
"Don't Judge" - Carries things. Not opinions
"Bunny Fusion" - Cute, but undercover
"Soft Middle" - Tender, but functional
"Small Tips" - Tiny advice, big storage
"Gone Fishing" - Unavailable, respectfully
"My Goal" - For plans with main-character energy
"Eat Good, Feel Good" - Snacks are emotional infrastructure
"Hey Love" - A floral note to yourself
"Unrushed Blossom" - No hurry. Still blooming
"I Don't Care" - Professionally unbothered
"Better Me" - Version 2.0. Allegedly
"Run Away" - For strategic retreats
Happy Customer
Discover The Toby Bag
Toby Bag is Toby Black’s signature everyday carry — designed to be practical, stylish, and a little more intentional than your average bag. It’s a lightweight, reusable everyday bag made for repeat days and comes with a detachable leather or faux fur strap.
Created for real days (work, errands, travel, and plans that run late), Toby Bag is made to move with you without feeling heavy or looking too casual. It’s the kind of carry that fits your routine, then fits your life when the day changes.
What makes it different is the story. Every design comes with its own message inspired by our “Live Like a Cat” philosophy — keep what matters close, let the noise go, and move with quiet confidence. So the bag you reach for most often can also be a small reminder of how you want to live.
If you’re looking for an everyday bag you’ll actually use — and actually love — Toby Bag is function with personality, style with meaning, and a story you can carry. Shop stylish tote bags loved by cat people worldwide since 2006.
Simplicity at its finest, just like a cat.
At Toby Black, we don’t design for noise. We design for comfort, clarity, and character — the cat way.
Live Like a Cat, and keep what truly matters close.