About Toby Black

20 Years of Cat Wisdom for Humans, Toby Black, our cat guru, has been charming the world since 2006. With millions of fans and over 30 million products sold, he has won hearts with more than just cute looks. Toby’s here to teach us humans how to live better, slower, wiser, and a little more like a cat. A Legacy Since 2006Back in 2006, Toby Black sprang to life as a quirky black cat with a big dream. Over those years, he’s grown from a doodle to a global sensation, amassing million

A Legacy Since 2006

Back in 2006, Toby Black sprang to life as a quirky black cat with a big dream. Over those years, he’s grown from a doodle to a global sensation, amassing millions of fans who adore his playful spirit. It’s not just about the years, it’s about the countless lives Toby’s touched with his timeless charm.

Live Like a Cat: Our Mission

Toby Black believes life’s better when you live like a cat slowing down, savoring the moment, and finding joy in the everyday. It’s a philosophy that brings peace to busy minds and a smile to tired faces. Every story we tell, every product we design carries this wisdom, reminding you to pause, stretch, and embrace your inner feline.

"For nearly two decades, Toby Black has been more than just a cat, he’s inspired millions around the world to slow down, smile, and live more joyfully. Ready to embrace your inner feline? Explore our collection and join the Toby Black family today!”