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MY GOAL Toby Bag with detachable leather strap front view
Stylish MY GOAL Toby Bag with premium leather strap design
Women’s MY GOAL Toby Bag with removable leather strap
MY GOAL Toby Bag side view with detachable leather strap
Trendy MY GOAL Toby Bag with adjustable leather strap
MY GOAL Toby Bag close-up showing leather strap detail
Designer MY GOAL Toby Bag with detachable leather strap
Minimal MY GOAL Toby Bag with high-quality leather strap
Elegant MY GOAL Toby Bag for everyday use with leather strap
MY GOAL Toby Bag lifestyle shot with detachable strap
Stylish MY GOAL Toby Bag with premium leather strap design
"My Goal" - For plans with main-character energy
Funny coffee saying design
Bunny Fusion everyday bag
MY GOAL Toby Bag with detachable leather strap front view
Stylish MY GOAL Toby Bag with premium leather strap design
Women’s MY GOAL Toby Bag with removable leather strap
MY GOAL Toby Bag side view with detachable leather strap
Trendy MY GOAL Toby Bag with adjustable leather strap
MY GOAL Toby Bag close-up showing leather strap detail
Designer MY GOAL Toby Bag with detachable leather strap
Minimal MY GOAL Toby Bag with high-quality leather strap
Elegant MY GOAL Toby Bag for everyday use with leather strap
MY GOAL Toby Bag lifestyle shot with detachable strap
Stylish MY GOAL Toby Bag with premium leather strap design
"My Goal" - For plans with main-character energy
Funny coffee saying design
Bunny Fusion everyday bag
Trendy MY GOAL Toby Bag with adjustable leather strap

"My Goal" - For plans with main-character energy

HK$510.00 HKD

A bold daily bag for plans, ambitions, and the occasional dramatic rebrand.

Goals do not always arrive neatly. Sometimes they live between receipts, lip balm, keys, and a snack you forgot about. This bag is for carrying the plan before the plan fully behaves. Ambition, but with storage.

Please Note: The exact matching brown leather strap featured in the main product photo and all detailed bag views is included with your Toby Bag purchase. 
Disclaimer: Your order will arrive in the standard packaging shown in the photos. The alternate strap pictured in that specific view is for illustrative purposes only.
Product Details
  • Nylon body. Light to carry, roomy enough for real life.
  • For the office, the gym, the museum, and whatever happens after.
  • Versatile carry options — hand, shoulder, or as a backup bag.
  • Dress it up, dress it down, or let the strap do the talking.
  • Each bag carries a Toby mood, not just your things.
★★★ Bundle Offer ★★★
Double the style for half the price. Grab your Toby Bag and pick an extra strap for 50% OFF to elevate your carry.
Loved By Cat People ★★★★★
Since 2006, millions of cat lovers have already brought Toby home.
Quality Guaranteed
Toby demands absolute purrfection, but if you spot a rare quality issue, relax—we’ll make it right.
A Perfect Gift
Ideal for cat lovers, trendsetters, or even a treat for yourself - functional design meets playful storytelling.

Happy Customer

Great tote bag - amazing packaging

I was so pleased with the packaging and the bag itself. It came in this (what felt like) a recycled paper box and was so nicely wrapped you could give it as a gift.

M

Megan Meier, Florida

Verified Customer

The purr-fect gift for a cat lover!

Love the shape of the bag and the material. Easy to clean I'm sure. Just pop it in the washer. The design is so cute! The strap is detachable which you would want to do before you wash it. Comes packaged so nicely. Would be a great gift! Definitely worth the value. Recommend.

D

Danielle, New York

Verified Customer

Super Cute and Great Quality

This tee is adorable and perfect for any cat lover! The oversized fit is comfy and relaxed, and the quality is amazing—the fabric is very thick and feels super durable. It’s great for everyday wear or as a fun gift for friends, family, or couples.

D

Diana, California

Verified Customer

This "Live Like a Cat" Hoodie is Just So Me

The vintage washed look gives it such a cool, worn-in feel right from the start, like an old favorite. It's super comfortable too, perfect for lounging around or casual outings. This hoodie is sweet, fun, and cozy way to express a bit of my personality. It makes me smile every time I put it on. Highly recommend!

A

Angeleyeslinda, California

Verified Customer

Cute, functional, quality bag with extras

Bag is made of nice thick material that feels it will hold up well. It comes with a removable leather strap, which I like. It can be used like a purse or like a shopping bag. It came folded up with a little piece of leather wrapped around it with their logo on it.

T

Teresa P., New York

Verified Customer

Well Worth

I am loving the washed out red, almost more brick as you can see from the photos. The inner stitch/weave is so soft and pleasant to the touch. This isn't a crazy thick hoodie but it isn't thin by any means, somewhere in between.

R

Ria, Arizona

Verified Customer

Love the quality!

Absolutely love the quality of this bag!! Looks and feels more high-end than your typical reusable bags! The packaging was also great!

C

Chelle Saints, Colorado

Verified Customer

Great for Personal Use & Gift Giving!

LOVE this bag!! It is big enough to carry most of the groceries with ease that I shop for each week for the 2 of us. It also worked beautifully loaded with my things for a quick day trip to a friend's home for a at-home spa day.

B

Beth Merrill-Bauer, Florida

Verified Customer

Straight out of the 90s

Straight out of the 90s, this is definitely a vintage style pullover hoodie. The fabric is very comfortable inside and out. The washed denim effect works well. Well sown seems that don't stick out uncomfortably. Definitely a keeper.

V

Vagrant, New York

Verified Customer

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Happiness Promise

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Cat Approved Since '06.